Campaigns allow you to create groupings of keywords for reporting purposes so that you can run one report and view activity across multiple keywords in one report. Keywords can be associated to campaigns by selecting the campaigns under the edit keyword section.
You can now create a new campaign or select from the ones already available in the Campaign drop down. To create a new campaign select Create a new campaign. Your campaign will now display in the campaign drop down menu and can be used across multiple keywords.
You can now assign a campaign to your keyword by selecting it from the drop down menu and then saving your keyword.
Now that you have assigned a campaign to keyword you can learn more about running reports in Running Reports help section.
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